Booking discovery calls for June Call our AI line: +1 (623) 263-1967 Book a call →

Apex - Web + AI Automation Studio

We build the web and AI tools you'll actually own.

A studio for nonprofits, startups, and small businesses - fast, edge-hosted sites and real AI automation, built by people you can call.

We build the automation. A human stays in the loop. You own it.

● live apex/console v2.1
uptime
99.9%
automations
24
p95 latency
42ms

● live = our AI phone line · chart & figures illustrative

6 AI products shipped
2 Studios · Phoenix + Modiin Illit
100% Code & data you own

Why trust us

This site runs on the exact stack we sell — static-first, edge-hosted, with AI answering the phone. The proof is the thing you're using.
— The Apex studio principle

What we build

Three things. Built properly.

No sprawling menu of services — three focused offers, each one shipped and proven on our own stack.

Web Solutions

Fast, secure sites — designed, built, and edge-hosted by us.

  • Design + development, mobile-first
  • Managed Cloudflare-edge hosting, hardened & backed up
  • Free migration, Google Workspace setup, expert support
Custom quote See work

For Nonprofits & Startups

Affordable, packaged AI + guidance for organizations starting from zero.

  • Lower-cost packaged tools
  • Practical guidance, not jargon
  • Built to grow as you do
Custom quote See work

Shipped work

Things we built and shipped.

Real products, not mockups. Demo links go live as we open them up — the AI phone line you can try right now.

● live Voice AI

Apex AI Phone Line

Our own phone number is answered first by an AI assistant that can transfer to a human — the voice AI we build for clients, running on us.

Voice AI · telephony · live Call the line →
● shipped Voice AI

Motivate-Mate (M8)

An AI voice-calling coach that phones people with personalized check-ins and motivation, in a natural voice.

Voice AI · LLM · scheduling
● shipped Docs

Text2Course

Turns a PDF or document into a structured, ready-to-run course — outline, lessons, and all — automatically.

LLM · document parsing
● shipped Docs

OCR + Translation

Extracts text from scanned PDFs and TIFFs, then translates and interprets it across languages.

OCR · translation · LLM
● beta Content

Music Album Generator

Generates full, themed music albums from a prompt — tracks, structure, and artwork.

Generative audio · LLM
● live Web

AI Demo Dashboard

A single live surface to try Apex’s AI tools end-to-end — the demo console behind the studio.

Web app · edge-hosted

How we work

From audit to shipped, in four steps.

  1. 01

    Discovery & audit

    We learn your org, look at what you have, and map where a site or some automation would actually help. You get a free, honest audit — even if the answer is "you don’t need this yet."

    Week 1
  2. 02

    Design & build

    We design and build in the open, sharing progress as we go. Fast, accessible, edge-hosted — the same stack this site runs on.

    Weeks 1–3
  3. 03

    Automate & integrate

    We wire in the AI — chatbot, voice caller, or workflow — and connect it to the tools you already use. A human stays in the loop by design.

    Weeks 2–5
  4. 04

    Ship, measure & support

    We ship it, hand you the keys, and stick around. You own the code and the data; we keep it fast, patched, and working.

    Ongoing

Results

Proof over promises.

We'd rather show you working software than a wall of anonymous "★★★★★" quotes.

Named client stories are being collected with permission and will live here — real names, real organizations, real outcomes. Until they're ready, the proof is the work itself: the products above, and the AI assistant that answers our own phone line right now.

Who builds it

Built by an engineer who answers the phone.

Apex is run by one engineer who answers the phone. Mosheh (Max) holds a Computer Science degree, founded Apex to bring real automation to nonprofits and small businesses, and runs his own 501(c)(3) on the same edge stack and AI tooling he builds for clients. He dogfoods everything — including the AI that answers this studio’s phone line.

Mosheh Ben Avraham (Max Gibson)

Founder & engineer

  • CS degree
  • Ships his own software
  • Runs a 501(c)(3)

Pricing

Clear scope. You own the result.

Pricing is in USD and depends on what you actually need — so we start with a free discovery call and a written scope, not a fake "from $X" sticker. Every engagement: you own the code and the data.

Web Build

Fast, secure sites — designed, built, and edge-hosted by us.

Custom quote

Turnaround: ~2–4 weeks

  • Custom design + responsive build
  • Managed edge hosting (Docker + Cloudflare)
  • Security hardening + automatic updates
  • Free migration from your current host
  • Google Workspace + email setup

You own the code and the hosting account.

Care & Retainer

Affordable, packaged AI + guidance for organizations starting from zero.

Custom quote

Turnaround: Rolling

  • Discounted packaged AI tools
  • Ongoing care, updates & monitoring
  • Practical guidance & training
  • Priority support
  • Room to scale up as you grow

You own everything we build for you.

Not sure which fits? Book a call — we'll figure it out →

Good questions

What people ask before they call.

  • We build the automation, and we’re candid about it: a human always stays in the loop, and you own everything we build. AI handles the repetitive parts so your people can do the work only people can. We don’t do "fully autonomous, fire-your-staff" — that’s not real, and it’s not honest.

  • You do — entirely. The code, the hosting account, the prompts, and the data are yours. If you ever want to take it elsewhere, you can. We don’t lock you in.

  • That’s our core. We specialize in new nonprofits, startups, and small businesses — not "enterprise." There are lower-cost packaged options for organizations starting from zero, plus practical guidance so you’re not buying tech you don’t need.

  • We build static-first sites on Cloudflare’s edge — the same stack this site runs on. That means fast loads worldwide, automatic backups, security hardening, and free migration from your current host.

  • A web build is usually 2–4 weeks; adding AI automation runs 3–6 weeks depending on scope. We confirm the exact schedule in writing before any work starts, and we share progress as we go.

  • After launch we keep things fast, patched, and monitored. Care plans are available for nonprofits and small teams who’d rather not think about hosting and updates. Nothing is open-ended — you’ll always know what’s included.

  • Not at all — most of the people we work with aren’t. We explain things in plain language, make the decisions easy, and never hide behind jargon. You can also just call our line and talk to our AI assistant (or a human) to get started.

  • We agree the full scope, price, and timeline up front, in a short written agreement — before design starts. No surprise add-ons. Pricing is in USD and depends on what you actually need, which is why we start with a free discovery call rather than a fake "from $X" sticker.

Let's build

Let's build it.

Free audit. You own everything we build. Start with a call — talk to a human, or try the AI line.